Sales is not Marketing

Sales is not Marketing

Blog
I’ve spent a lot of time lately reading blog posts on marketing, and listening to podcasts and streaming videos on marketing, and have noticed a huge problem in many of these otherwise-useful bits of information. And that problem is a confusion about what marketing is. More than 20 years ago I worked in the marketing and sales department of a computer company and early on in my job had one of the directors explain to me how the department was divided. This division still works logically for all sizes and types of business: everything that happens before a client steps through your doors is marketing, everything that happens after that step is sales. There are many industries that seem to have forgotten (or never learned) this definition. For example, I…
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Quantum Polymers

Quantum Polymers

Portfolio
We created a custom collage (12"x9") for use in their marketing materials, then designed a website around that collage. It's also been used in print advertisements and on their trade show booth as a 10' tall wall element.
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