Search Engine Marketing: Good attention vs bad attention

Search Engine Marketing: Good attention vs bad attention

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I remember the first time I heard that old line "There's no such thing as bad P.R." I never agreed. Admittedly, Google won't totally care if the comment that links to your site is negative or positive, it'll still give you some "link cred" for having that link. But your clients care. And more importantly, potential clients care. When it comes to getting some viral cred, a lot of companies will do anything to go viral. Recent articles talk about how to get people passing around your link or video, and often mention being shocking or controversial to get more mentions and more forwards. But the question still remains: is that good cred or bad cred? If you're a babysitter and make a video of you picking on one of…
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SEO Factors for Web Site Design

SEO Factors for Web Site Design

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There's a new article out that talks about some of the SEO ranking factors for Google. To me the most interesting bit is in the first paragraph, where it states that the volume of Facebook and Twitter shares of a web page will help a web page rank. Why is this interesting? Because the most shared item on FB has to be photos of kittens. Not business info, not product info, but cat photos. Especially funny cat photos. Much as I love cats, I'd hate to think that the way to game the system is to put a caption on a cat photo, upload it to my blog, and hope it goes viral. (And I have to admit that the temptation to test that by uploading a photo of one…
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