Search Engine Marketing: Good attention vs bad attention

Search Engine Marketing: Good attention vs bad attention

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I remember the first time I heard that old line "There's no such thing as bad P.R." I never agreed. Admittedly, Google won't totally care if the comment that links to your site is negative or positive, it'll still give you some "link cred" for having that link. But your clients care. And more importantly, potential clients care. When it comes to getting some viral cred, a lot of companies will do anything to go viral. Recent articles talk about how to get people passing around your link or video, and often mention being shocking or controversial to get more mentions and more forwards. But the question still remains: is that good cred or bad cred? If you're a babysitter and make a video of you picking on one of…
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