Seasonal advertisements

As you go about advertising your product or service keep in mind that you don’t need to have every ad be about a discount — sometimes you can get great traction just from combining an announcement about a new product with an ad that reflects the time of year or the nearest holiday. We created a set of coordinating ads to be used on Facebook, in an html email, on the website, and as part of the footer for the regular html news announcements that this client sends out.

new gear ad for html email to customers

This image went out to customers as a stand-alone html email.

advertisement for website

This image appears on the client’s home page and on several sub pages to draw internal clicks to their online store.

 

Sales is not Marketing

I’ve spent a lot of time lately reading blog posts on marketing, and listening to podcasts and streaming videos on marketing, and have noticed a huge problem in many of these otherwise-useful bits of information. And that problem is a confusion about what marketing is.

More than 20 years ago I worked in the marketing and sales department of a computer company and early on in my job had one of the directors explain to me how the department was divided. This division still works logically for all sizes and types of business: everything that happens before a client steps through your doors is marketing, everything that happens after that step is sales.

There are many industries that seem to have forgotten (or never learned) this definition. For example, I spend a lot of time listening to podcasts for the photography industry that are supposedly on marketing, but that spend 99% of the time explaining how to do in-person (as opposed to online) sales. Although designing a set of thank-you cards to match your sales pieces can be part of the marketing department’s task list, the act of sending those cards (or Christmas cards) is actually sales.

There’s some blur allowed when you’re in an industry that lives for repeat customers, like Grocery stores. But the issue remains that if 99% of your energy is spent on things that are only seen by existing customers that means you’re probably not putting enough energy into the stuff that happens before clients walk through your door. And even though you need to continue to engage with existing clients, it’s a fact of business that without a steady influx of new customers your business will eventually fail.

Cold-calling, direct mail to a purchased/sourced list, trade shows, advertisements, and your website are all elements of marketing to someone who has never stepped through your door. The pretty boxes and fancy tissue paper you use to deliver your product are part of sales. They all blend together as your brand message, but if you aren’t getting enough clients don’t put your energy into picking out new boxes — put your energy into the actions that get new feet in your doors.

<i>Call to action: Looking to engage some new customers with an advertisement, want to show up better in the search engines, or just plain need to update your website so new visitors don’t hear crickets? Call us at 503-399-4774 to discuss your needs. We love helping folks get new business.</i>

Custom Coupon Cards

New and old fans alike have picked up a variety of business card-sized coupons at the Flying Lizard Motorsports booth over the past 6 years. We’ve designed cards with coupon codes, cards with scratch-off areas showing a prize, and cards that could be redeemed for free lanyards or stickers. FLMS has given out the cards at race tracks ranging from Atlanta to Utah and even in France during the 24 Hours of le Mans. Most of the cards have been printed by Overnightprints.com but we’ve also used a couple of specialty vendors for the scratch-off cards.

We’ve designed both stand-alone cards showing off their latest store items on blocks of solid colors, and cards that featured graphical elements from their art cars (designed by skateboard artist Troy Lee) and other team graphics. The goal is to create cards that interest the fans enough to take the time to go to the website and redeem the code, or go to the physical booth at the track and turn the card in for a prize. The client has been very pleased with the store results and with their growing base of fans.

rounded corner coupon

these cards offered a free lanyard to fans at the track

design of coupon card in two languages

card in two languages showing map

two cards with discount offer for online store

set of two cards with discount code for online store

OSBEELS Oregon Logo Design

OSBEELS approached us to design a logo for use on marketing materials. They especially needed a symbol that could be used for booth decoration when at trade shows and conferences where they were providing information to potential engineering students. We enjoyed this Oregon logo design project — it was fun to figure out a way to describe engineering and land surveying in symbols. The blue color for their logo design came from the blue already in use in their newsletter and on their business cards. The wavy line, curved triangles, and grid lines were all inspired by samples they showed of land surveying and engineering documents.