We just finished this logo for a brand new tee shirt company out of Canada. This was a very quick project since the company already had their initial batch of designs to screen print and wanted the logo to go on the shirts and on their packaging. The young founder wanted the logo design to include both bar bells or weights and the handlebars of a typical BMX bike. Tamra created about 20 rough sketches the day we took on the project, the client picked the one shown in the image, and we created the final logo over two days with a couple more rounds of slight revisions to get it exactly how they wanted it.
As you go about advertising your product or service keep in mind that you don’t need to have every ad be about a discount — sometimes you can get great traction just from combining an announcement about a new product with an ad that reflects the time of year or the nearest holiday. We created a set of coordinating ads to be used on Facebook, in an html email, on the website, and as part of the footer for the regular html news announcements that this client sends out.
New and old fans alike have picked up a variety of business card-sized coupons at the Flying Lizard Motorsports booth over the past 6 years. We’ve designed cards with coupon codes, cards with scratch-off areas showing a prize, and cards that could be redeemed for free lanyards or stickers. FLMS has given out the cards at race tracks ranging from Atlanta to Utah and even in France during the 24 Hours of le Mans. Most of the cards have been printed by Overnightprints.com but we’ve also used a couple of specialty vendors for the scratch-off cards.
We’ve designed both stand-alone cards showing off their latest store items on blocks of solid colors, and cards that featured graphical elements from their art cars (designed by skateboard artist Troy Lee) and other team graphics. The goal is to create cards that interest the fans enough to take the time to go to the website and redeem the code, or go to the physical booth at the track and turn the card in for a prize. The client has been very pleased with the store results and with their growing base of fans.