Seasonal advertisements

Seasonal advertisements

Blog
As you go about advertising your product or service keep in mind that you don't need to have every ad be about a discount -- sometimes you can get great traction just from combining an announcement about a new product with an ad that reflects the time of year or the nearest holiday. We created a set of coordinating ads to be used on Facebook, in an html email, on the website, and as part of the footer for the regular html news announcements that this client sends out. [caption id="attachment_200" align="alignnone" width="300"] This image went out to customers as a stand-alone html email.[/caption] [caption id="attachment_201" align="alignnone" width="136"] This image appears on the client's home page and on several sub pages to draw internal clicks to their online store.[/caption]  
Read More
Sales is not Marketing

Sales is not Marketing

Blog
I’ve spent a lot of time lately reading blog posts on marketing, and listening to podcasts and streaming videos on marketing, and have noticed a huge problem in many of these otherwise-useful bits of information. And that problem is a confusion about what marketing is. More than 20 years ago I worked in the marketing and sales department of a computer company and early on in my job had one of the directors explain to me how the department was divided. This division still works logically for all sizes and types of business: everything that happens before a client steps through your doors is marketing, everything that happens after that step is sales. There are many industries that seem to have forgotten (or never learned) this definition. For example, I…
Read More