Single image headers are very popular on the web and in print as well as on social media. But sometimes a single giant image just isn’t enough to convey your message. That’s when clients should consider using a collage.
Many designers use the word “collage” to describe any graphic with more than one image. Here at Crendo we classify images as “storyboards” when they have separate images in boxes, or cut-out images that are floating on a background with no “blending” used.
We define our custom branded collages as having multiple source images with a careful blending of layers, as well as use of masking/erasing to hide parts of the individual images, with the goal of creating a single graphic that conveys a complex topic.
Collages can be used as a main thematic image for a website or other marketing, and are especially useful to companies with complex products or services.
A smaller portion of the full collage can often be used for advertisements or social media posts.
If the collage is designed with enough resolution for print it can also be used for larger printed items, such as posters or even trade show booth backgrounds.
Would your business benefit from a collage?
That depends on your brand and the concepts you want to communicate. Clients who benefit most from a custom branded montage are those with product lines or services where saying “I build X” doesn’t communicate enough information. Small startups who are still exploring a direction and larger firms with multiple target audiences can also benefit from the more complex messages a collage can convey.
As with most marketing decisions the choice of using a collage as part of your marketing comes down to how well the visual fits your brand. The Crendo style of collage tends to be colorful with heavy use of texture and layering.
Are you interested in getting a custom branded collage or montage made for your business? Give Tamra a call at 503-580-2895. All of our collages are designed for print at 300 dpi. Pricing is based on the total square inch dimensions of the final collage plus the cost for any specialty stock images you want used.