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They say a picture is worth a thousand words and so we've added the capability to do on-site photo shoots for our local clients (plus we have an in-house studio where we can shoot things that clients send to us). Royalty-free imagery has its place but if you want something unique to your operation (rather than something that thousands of others may be using), consider custom photography. Feel free to get out there with your camera as well and take some photos (and/or video) that could possibly be incorporated into future marketing material.
For a recent shoot we used a Tamron 19-35 wide angle lens on a Nikon film camera and shot Fuji Velvia 50 and then scanned the slides. The punchy colors you can get that way are amazing.
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| Shooting some footage for a possible DVD project | Tracking the ever elusive pinot noir grape at Rex Hill |
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Indoor Shooting Tips
You may need to raise ISO on your digital camera (or use a high-ISO film) when shooting indoors. For example if you're shooting an indoor basketball game you may find it necessary to shoot at ISO 800/1600 in order to get a fast enough shutter speed to freeze most of the motion (otherwise the players may be too blurry).
Shoot RAW so that you can adjust the white balance in post (some of your pictures may come out green because of the lighting) plus RAW gives you a bit more exposure latitude than JPEG and consider using a bounce flash (preferably with some sort of diffuser on the head) to brighten things up a bit and to help offset the odd color cast of the lighting. Consider getting an f2.8 (or faster) lens; fast primes and constant aperture zooms are worth it. If you have a variable aperture zoom lens (like an f2.8-f3.5) then the more you zoom in the slower the shutter speed and the greater the chance of too much motion blur and possibly even camera shake so the closer you can get to the action the better.
Most cameras can do pretty well in good light but especially for challenging conditions you'll probably want a d-slr (or slr if you're shooting film) along with a handful of fast (low F) lenses and a bounce flash unit (w/diffuser) in situations where flash is allowed.
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