Crendotivity: our own brand of creativity. Usually involves puns. "You put a lot of crendotivity into that email, but are you sure the client will understand it?"

Crendosians: the folks who are Crendo, or who have a close relationship with Crendo. Not to be confused with the ugly guy in the painting in Ghostbusters II. "Let's get the crendosians together for a company meeting."

Crendotize: to put our own stamp on something we've created, enhanced, or delivered. Our work isn't really done until the project has been thoroughly crendotized. "That comp looks pretty good, but I'm not sure you've crendotized things enough yet."

Crendovision: to see things from a balanced, big-picture view. To look at a potential project and not only see what type of pretty design we could do but also to see the search engine implications, the potential technical trade-offs, the business implications, and the sales potential. "The project has potential, but my crendovision says that we don't want to make a bid unless we know he has some financial backing."

Crendo Stage 1: aka Creation Stage; "It's still in Crendo Stage 1" means we've just started designing something, and we're not yet enhancing the concept or delivering the final product.

The Crendo Fish: OK, so we're joking. Really. There is no Crendo fish. A cat, maybe, but no fish. Not even a fish tank, and only occasional fish sticks.