Crendo: list of clients for web site design, graphic & logo design, website promotion & SEO, and programming -- Salem, Oregon

Welcome to our Case Studies area. Crendo focuses on creating marketing-driven web sites and corporate identity packages (including logos, taglines, business cards, and stationery) that are uniquely geared toward presenting a custom brand/ identity to the world, or that enhances an existing brand to meet the needs of a changing marketplace. The case studies featured here will discuss a few of our more interesting projects in more depth than the Portfolio area has room for.

Current Case Study: Flying Lizard Motorsports

Flying Lizard Motorsports

Background:
The Lizards race two Porsches in the American Le Mans series and have also been invited on two occasions to the prestigious 24 Heures du Mans race in France.

The Challenge:
They have a marketing director but don't have an in-house marketing team. They need support for things like the web site, an interactive press kit and the online store (including html email and printed promotions for the store along with point-of-sale banners for gear distributors).

The Design Process:
The Lizards already had a strong logo when they contacted us and so we were able to use that as the foundation for our design work (along with photos taken by their team photographer). More recently the Lizards have been influenced by a collaboration with Troy Lee Designs and the brand imagery has been pushed a bit more toward a motocross type of look.

The Result:
Web site, online store, vinyl banners, HTML email, interactive CDs (including face art), promotional business cards and more. The Lizards have kept us busy.

Additional Notes:
You can check out the Lizard web site at www.lizardms.com.