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Brochures, sell/data sheets and postcards are as popular as ever. Not to mention printed media/franchise kits. Print is a hybrid of graphic design and special printing techniques (like varnish or aqueous coating, custom die cuts for the inside flaps of presentation folders, stepped inserts, specialty metallic inks and unique sizes/folds/papers).
Custom Photos
Often we'll do a custom photo shoot to gather source material for a brochure. Why use generic stock photos when you can have custom shots of your operation?
Self-mailable Pieces
For self-mailable pieces there are some USPS regulations that come into play (along with some issues related to the use of a mailing house). In order to qualify for the lowest mailing rate, the piece must meet certain guidelines for size and weight. The mailing house may request that the piece be done without an aqueous coating which normally would cover the whole piece (but with varnish a varnish plate can be created to keep the mailing label area free from varnish). We work closely with the printer and the mailing house to make sure everything turns out ok and that you don't have to pay more for postage than necessary.
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I am really pleased (and so is my boss) with how the project came out -
thanks for your great assistance!
Brandy O'Bannon,
Blanchet Catholic School
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