We were approached to design a brochure that would help sell clients on the personality of the auto shop — technical and detail oriented, but not totally stuffy. In addition to the “fun” image on the cover we kept the interior from feeling too technical by carefully breaking most of the straight lines. The project included a custom photo shoot of the shop floor, along with photos showing employees using some of the advanced technology the shop was known for. The brochure text was crafted from comments the owner made during our initial meeting. The brochure was sized to be mailed (with a panel for addresses) or to fit inside the standard #10 envelopes the business owner used for other paperwork.