Website Security: How Safe is Your Site?

Website Security: How Safe is Your Site?

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A lot of small businesses discovered that they weren't immune from disaster by their size during the recent GoDaddy hacking by Anonymous. The forums I frequent were full of mom-and-pop sized businesses wondering how much business they would lose because their site wasn't available. This site and one other website we own (for our photography business) were both down and our email had a lot of hiccups, but didn't go down completely. A friend posted on my Facebook status " It is times like this that I wish I was more of a technical person to figure out the basics of what went wrong. For example, I know that no one is completely immune from DDoS attacks, but was there a way that this problem could have been mitigated or…
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Fun HTML Advertisment

Fun HTML Advertisment

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Sometimes we get to be a little silly when we're creating an html email advertisement for a client, and this is one of those times. We loved the "dog days of summer" concept and had a lot of fun finding graphics to match the idea. With a short time frame to get the HTML email out, we couldn't create an illustration from scratch, so we went hunting for a stock illustration that would work. This one is from Shutterstock.
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Facebook Ads as Posts

Facebook Ads as Posts

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According to Tech Crunch, Facebook is testing having sponsored posts show up in the news feeds of total strangers. This is a a dramatic change from their standard of only having posts show up to people who have liked you. It may change the current practice of buying likes, which has become a big thorn in Facebook's mighty paw. This may cut down on the number of contests that are swamping people's news feeds -- have you seen those yet? One big prize, several small ones, all donated by the vendors involved, and to enter you use the blog widget to "like" all the vendors involved then post on the blog stating what you've done. I entered several before realizing that my Facebook feed had become cluttered with posts from…
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Custom Coupon Cards

Custom Coupon Cards

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New and old fans alike have picked up a variety of business card-sized coupons at the Flying Lizard Motorsports booth over the past 6 years. We've designed cards with coupon codes, cards with scratch-off areas showing a prize, and cards that could be redeemed for free lanyards or stickers. FLMS has given out the cards at race tracks ranging from Atlanta to Utah and even in France during the 24 Hours of le Mans. Most of the cards have been printed by Overnightprints.com but we've also used a couple of specialty vendors for the scratch-off cards. We've designed both stand-alone cards showing off their latest store items on blocks of solid colors, and cards that featured graphical elements from their art cars (designed by skateboard artist Troy Lee) and other…
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Powerpoint Presentation | Creative Graphic Design for Technology Company

Powerpoint Presentation | Creative Graphic Design for Technology Company

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We recently finished a really fun little Powerpoint project that we're really happy with. Unfortunately, we can't show you any of it, and can't even hint about the subject matter. Like many of the projects we've done for technology companies, this project was completed under an NDA (Non-Disclosure Agreement). We've worked for many high-tech firms (especially those in competitive market areas) that require NDAs for projects involving not-yet-released products, changes to existing products that have not yet been announced to the media, and so on. We can say that this was the second PowerPoint presentation we've worked on for internal presentations at Symantec. And we can say that this one was done on an especially short deadline. And that it was done for people who already know PPT and who…
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Search Engine Marketing: Good attention vs bad attention

Search Engine Marketing: Good attention vs bad attention

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I remember the first time I heard that old line "There's no such thing as bad P.R." I never agreed. Admittedly, Google won't totally care if the comment that links to your site is negative or positive, it'll still give you some "link cred" for having that link. But your clients care. And more importantly, potential clients care. When it comes to getting some viral cred, a lot of companies will do anything to go viral. Recent articles talk about how to get people passing around your link or video, and often mention being shocking or controversial to get more mentions and more forwards. But the question still remains: is that good cred or bad cred? If you're a babysitter and make a video of you picking on one of…
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Writing brilliant blog posts

Writing brilliant blog posts

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Clients always have big plans to update their website frequently. They know they need to keep things fresh for their clients and for the search engines, so they always want a blog. During the process of designing a site a type of blindness sets in that makes them forget that they already have more than enough work to do each day, but once the site is live and constant updates become one of their daily chores, they get stressed. Because that's when it really sinks in that not only do they need to write those frequent updates, but that they need to write blog posts that are more than just "we had another good day today selling widgets." In fact, they need blog posts that drive actual traffic to their…
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Custom Website Header Graphics

Custom Website Header Graphics

Portfolio
For the 24 Hours of Le Mans race in 2011, Flying Lizard Motorsport had us do a custom set of website headers that were different from their usual photographic headers. Since they were revealing an art-car design at le Mans, they wanted to build up interest in the car's look-and-feel without showing images of the actual car until it was revealed at Scrutineering. So we used small elements of the art car design for the central theme of the headers, just enough to keep visitors interested and curious. As with all their headers, the website rotated randomly through the set of 5 images each time you viewed a new page. 
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SEO Factors for Web Site Design

SEO Factors for Web Site Design

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There's a new article out that talks about some of the SEO ranking factors for Google. To me the most interesting bit is in the first paragraph, where it states that the volume of Facebook and Twitter shares of a web page will help a web page rank. Why is this interesting? Because the most shared item on FB has to be photos of kittens. Not business info, not product info, but cat photos. Especially funny cat photos. Much as I love cats, I'd hate to think that the way to game the system is to put a caption on a cat photo, upload it to my blog, and hope it goes viral. (And I have to admit that the temptation to test that by uploading a photo of one…
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Web Site for Equipment Manufacturer

Web Site for Equipment Manufacturer

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Salem-area business Aggregate Machinery approached us about designing a website for their line of concrete crushers and other equipment. Along with a custom photography and a custom design, the site features detailed information on their large product line.
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